TranslationLinks Multicultural Marketing consultation

PUTTING THE PIECES TOGETHER

“TranslationLinks administers a competency test to all potential Interpreter candidates as well as in-house staff members that are in our Qualified Bilignual Staff program. This test insures our facility that all candidates are competent in the language they are tested for. This helps us sleep better at night knowing our patients and their families will be communicating at a level they would expect in our facility. TranslationLinks also provides affordable high quality translation of documents in all languages for our facility. These documents are used in research studies, general practice, treatment plans, as well as individual patient and family needs.”
Elaine Tena, The Children’s Hospital

“TranslationLinks is a company dedicated to customer service. Our school district is on a very tight budget. I appreciate the fact that TranslationLinks will provide an estimate upon request. They are a professional company with emphasis on quick, high quality services.”
Bonnie Shaw, Brighton Schools

“Translation Links has been a partner with the Craig Hospital Patient Education Program for over 5 years in developing quality educational materials for people with traumatic brain and spinal cord injury. The high quality of work in translation of written handbooks, educational video scripts and other works all have been completed in a timely manner, treated with professionalism and excellent translation as well as formatting and easy transfer to production. I fully support TranslationLinks as a finalist for the Top Minority-Owned Business award through the Denver Metro Chamber of Commerce.”
Terry Chase, Craig Hospital

“We have worked with Translation Links for over the past three years. We have used their interpretation and translation services. We primarily use them for our interpretation needs at Bestop, Inc. Here at Bestop, Inc. we have a multi-cultural work force that requires constant interpretation. We have used Translation links for medical appointments related to our Workers’ Compensation claims, employee meetings, and employee performance review meetings. They always provide great customer service and work quickly to meet our requests. We have been very satisfied with their service, and if we have any issues they are resolved promptly.”
Melani Anders, Bestop

“I have worked for a period of over two years now with TranslationLinks. They have translated a massive number of Spanish language documents for an arbitration for me. TranslationLinks has always been responsive to urgent requests and their translations have been reviewed by experts in the field and the translations have always been judged to be accurate. As well as providing an excellent translation service, Translation Links has always been professional and correct in their business dealings and I can highly recommend them as a business and as a translation service.”
Geoff Collins, The Lomond Group, LLC/Flatiron Construction Corporation

“I deal with TranslationLinks on a regular basis, and I have always received prompt attention and the most courteous of service. I gladly recommend it to my colleagues. Whatever their formula is, it is definitely working! Cheers to them for their professionalism and their friendly staff.”
Kindest Regards, Kimberly McCarthy, Rio Tinto Minerals

“I would like to thank TranslationLinks for their prompt and friendly service. I work in marketing for Vail Valley Medical Center. We routinely need our materials translated into Spanish. I use our employees for a few lines of translation but am more comfortable using TranslationLinks for all of our longer and published pieces. TranslationsLinks makes my job very simple. I email Karen my document in English. It is returned to me in a day or so in Spanish. They work in my document, so I rarely even have to change the formatting. The pricing is reasonable. I highly recommend TranslationLinks.”
Holly Simonton, Vail Valley Medical Center

“Over the past several years, we have worked with TranslationLinks for Spanish translations. The entire staff has always been professional, expeditious and consistent with all translations. They are to be commended for their integrity and work ethics and contributions to the working community.”
Kathy McCracken, RTD

Multicultural MARKETING

Hispanic marketing used to be all the buzz, with Hispanics as the largest growing segment in the U.S. Today, with the information superhighway playing such a significant role in business, it’s become a one-world marketplace and the Multicultural Market is where you need to be.

First and foremost, you have to reach customers in their language. Right on the heels of language communication however, is reaching the inherent cultures that are the heart of your customers.

Opportunities presented by the many varying demographic groups, both in the U.S. and in other parts of the world, are tremendous.

But, a cookie cutter approach falls far short of the mark. Targeting and communicating with ethnic segments based on their cultural composition is the only means of successful a multicultural marketing strategy. The cost of not developing a solid strategy could be staggering and could result in misunderstanding of marketing messages, damage to your brand image, and even loss of customers.

Therefore, it is imperative that businesses gain a solid understanding of cultural differences, language treatments, and more, and learn to integrate those variations into their marketing strategies and tactics.

TranslationLinks deals with multiple cultures on a daily basis. It’s our business to provide you with your precise marketing message in precisely the right inflection and register to drive your business, no matter what foreign-speaking market you’re trying to reach.

Who better to help you in your multicultural marketing endeavors than your language services provider, TranslationLinks? We’re here for you and we want you to be successful.